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PGDM (Executive) – Marketing and Sales

Programme Overview

This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm.

In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.

Eligibility:

Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.

Duration:

15 Months

Specialization in:

₹55,000 per semester (2 semesters) Payable at the beginning of every semester.*