Launch of Monthly Faculty Research Seminar (FRS) Series

IMT CDL started the Faculty Research Seminar (FRS) series with its inaugural session on October 8, 2020. Dr. Asif Zameer, Dean (Academics), in his opening remark welcomed the participants and explained the objectives and rationale of the Faculty Research Seminar Series. He encouraged all the faculty members to explore possibilities and get actively engaged in research activities for creation of new knowledge. The opening presentation of the FRS series FRS-01/2020 was delivered by Prof. Vivek Singh Tomar, where he presented his latest publication among the academic fraternity of IMT CDL. The topic of the presentation was, “Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance”.  The presentation was followed by questions, remarks, and reflections from the participants, aimed at adding value to the discussion with generation of the extension possibilities to the presented research. Prof. Ravindra Kumar expressed his pleasure and congratulated all faculty members for this initiative. He reemphasized the importance of research and publications for overall development of IMT CDL. The session was concluded with the finalization of the next date and speaker for FRS-02/2020 proposed on November 5, 2020.  Prof. Asif Zameer voluntarily nominated himself to deliver a talk on his concept paper.