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Overview

Due to the ever-growing job opportunities in the Marketing & Sales domain, it has always been the top choice of specialization for the students of PGDM and MBA programmes. Through this proficiency certificate programme, entry-level and mid-level professionals from different specialization areas like IT, Finance, Operations etc. get a better consumer perspective that can help them propel their career towards top level. IMT CDL has launched this proficiency certificate course to cater to the need of industry professionals who wish to upgrade their career or desire to expand the scope of their specialization by adding a marketing proficiency certificate in their profile. This programme provides the launchpad to working professionals to get acquainted and explore the core of marketing theory and practices.

Objectives

  • Assess and evaluate the internal and external factors to understand consumer behaviour.
  • Build and apply the distribution and channel concepts to develop an efficient supply chain network.
  • Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience.
  • Design service quality measures to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.

Curriculum

Fee Structure

  • Programme Fee (inclusive of GST): INR 27,500*.
  • At the time of Registration: 10% of the total fee (inclusive of GST)
  • At the time of Enrolment: Balance 90% fee (inclusive of GST)

* No refund allowed after one week of enrolment.

Assessment

  • Participant must take the assignment of all courses in one go within fifteen days, on the completion of sessions.
  • Assignment will consist of 30 questions of one mark each. To qualify assignment the student has to score 40% i.e. 12 marks out of 30.

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