IMT CDL Ghaziabad Presents
AI-Driven Marketing Master Transform Your Marketing Skills with hands-on Use Cases.
Course Overview
Program Duration :
5 Days Power Workshop |
2 Hours/Day
Delivery Mode :
Interactive, hands-on, instructor-led
online learning
Early Bird Offer:
₹1999 (till 15th Nov 2025)
Regular Offer:
1+1 @ ₹2999 (16th Nov Onwards 2025)
Alumni/Student Offer:
₹2499 (16th Nov onwards 2025)
Launch Date:
3rd November 2025
What You’ll Learn
Master Prompt Engineering Techniques
- Zero-shot, one-shot, and few-shot prompting
- Laddering and self-evaluation prompting
- Context priming for smarter AI responses
- Creating Chatbot and some more applications.
Transform Your Marketing Game Using AI-driven market research and audience segmentation
Hands-on Practice for Designing Campaigns Using AI Tools
Build automated chatbots that save time and boost ROI
Who Should Attend
Whether you’re a marketer, entrepreneur, consultant, or creative professional, this workshop equips you with the skills to think, create, and execute like an AI-powered strategist.
Marketing professionals
Entrepreneurs and founders
Educators and trainers
Creative professionals
Anyone eager to learn the use of AI for smarter marketing
Tools You’ll Master
ChatGPT – Content ideation & campaign generation
Claude – Strategic writing & analytical insights
Canva – Visual storytelling with AI design
Qwen – Localized, high-precision language prompting
Gamma AI – AI-powered presentations & storytelling
Zapier – Marketing automation through AI integration
Certification & Takeaways
IMT CDL Ghaziabad Certification
300+ domain-specific prompt templates
Workshop handouts & presentations
Live project portfolio for your professional growth
Course Structure
Duration :
5 Days Power Workshop | 2 Hours/Day
Mode :
Interactive, hands-on, instructor-led online learning
Day 1: AI for Marketers – Foundation & Creativity
Morning Session
- Introduction to AI & Generative AI
- Understanding Large Language Models (LLMs)
- “Clash of Titans” — Comparing ChatGPT, Claude, Qwen & Gamma AI
Afternoon Session
- Prompt frameworks: priming, laddering & zero/few-shot techniques
- Creative writing and campaign ideation through AI
- Hands-on Labs using ChatGPT, Canva & Gamma AI
- Mini Project: Build your first AI-assisted marketing concept
Day 2: Marketing Execution with Automation & Strategy
Morning Session
- Market research & competitive analysis through prompts
- Email campaign design and personalization with AI
Afternoon Session
- Multi-platform Social Media Marketing (LinkedIn, Meta, YouTube, WhatsApp)
- Using Zapier for AI workflow automation
- Capstone Project: Design a full AI-powered marketing campaign
Core Faculty
Dr. Keerti Jain
Area - Business Analytics & IT
Dr. Keerti Jain holds a PhD in Statistics from the Institute of Social Sciences, Dr. B.R. Ambedkar University Agra. Her academic journey includes an M.Sc. in Statistics and an M.A. in Mathematics from the same institution.
Mr. Kshitij Upadhyay
Area - Business Analytics & IT
Mr. Kshitij Upadhyay is a seasoned Data Science and AI professional with nearly a decade of experience driving innovation through machine learning, artificial intelligence, and advanced analytics.
